GOP: It will take more than rebranding to win
Tiger can’t change its stripes, a leopard can’t change its spots, if it looks like a duck and swims like a duck… In addition to be animal-related idioms, they also relate to the GOP’s current predicament. The GOP is looking to rebrand itself after doing the math from the November election. While Republicans are not known for their math skills, some pollsters and strategists recognized that the party of angry white guys, business special interests, and the 1% was in danger of irrelevance in the face changing demographics. Now I am no marketing expert, but I am aware of the 4-Ps of Product, Place, Price and Promotion which dovetails into my simpler analysis of: Product, Message, and Messenger. The PPM model may actually be more applicable to the GOP’s problem and opportunity. Let’s start with the product. What is the GOP offering and what does it stand for? Bobby Jindal says that the GOP needs to stop being the stupid party...